We're writing to let you know of our newly-published book, The Trusted Leader, because we think you'll find the topic relevant and timely. Published by The Free Press/Simon & Schuster, the book focuses on what leaders can do to build, maintain and repair trust among people across their organization. We also wanted you to know that our article The Enemies of Trust, which is adapted from the book, will appear in the February 2003 issue of the Harvard Business Review.
It's hard to pick up the business section these days and not read about yet another corporate scandal. The issues of broken trust continue to reverberate throughout corporate America and beyond. A recent Watson Wyatt report shows that only 39 percent of employees at U.S. companies trust their senior leaders. Mercer's 2002 People at Work Survey came to the same conclusion: only 34% of U.S. workers agreed with the statement, "I can trust management in my organization to always communicate honestly."
Not good news, especially considering that the Watson Wyatt report also shows that companies with highly-committed employees outperform low-commitment companies by 200 percent.
About the Book
Rich in true stories and entertaining, real-life examples,
The Trusted Leader is a guide for those who want
to lead their organizations with a trust-based, positive
atmosphere and a solid bottom-line. The book:
- Identifies the three critical types of trust that leaders need to master: strategic trust, organizational trust, and personal trust
- Introduces a practical and effective formula for building organizational confidence
- Provides a unique analysis of the obstacles to trust and the sources of resistance to the building of trust inside organizations.
Are you a trusted
leader?
Visit www.thetrustedleader.com
to take an interactive self-assessment test
with instant feedback and contribute
your stories of trust. You can also read the Introduction,
sign up for e-mail Trust Topics, and learn more about
the book.
Ordering
The book is now available in bookstores, including Amazon.com
and 800-CEO-READ.
About the Authors
Robert Galford, Managing Partner of the Center
for Executive Development in Boston, has taught on executive
education programs at Columbia, Kellogg and most recently,
Harvard. He is the co-author of The Trusted Advisor
(with David H. Maister and Charles H. Green).
Anne Seibold Drapeau is Chief People Officer
of Boston-based Digitas and has held management positions
at Pepsi, J.P. Morgan, and FTD.
We'd love to get your reactions to the book and topics of corporate trust in general: info@thetrustedleader.com
We're planning to send out a short, quarterly email newsletter called Topics of Trust and would be pleased to send it to you. We'll include tips, stories (perhaps you'll contribute some!), Q&As, and discussions of trust. You may either subscribe on our web site, or simply reply to this email and let us know if you'd like to receive it.
Kind Regards,
Anne and Rob